Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of Business Research 63 (2010) 9-10, pp. 926-934
This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and...
