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Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally; Quinton, Sarah - In: The marketing review 9 (2009) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10003849859
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Relationships in online communities : the potential for marketers
Quinton, Sarah; Harridge-March, Sally - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
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Relationships in online communities : the potential for marketers
Quinton, Sarah; Harridge-March, Sally - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009896817
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The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant
Quinton, Sarah; Harridge-March, Sally - In: Strategic change : SC ; briefings in entrepreneurial finance 15 (2006) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10007264239
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Strategic interactive marketing of wine - a case of evolution
Quinton, Sarah; Harridge-March, Sally - In: Marketing intelligence & planning 21 (2003) 6, pp. 357-362
Persistent link: https://www.econbiz.de/10006966797
Cover Image
Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally; Quinton, Sarah - In: The marketing review 9 (2009) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10009853148