Brand positioning in the B2B online environment : a case from the UK print industry
Year of publication: |
2009
|
---|---|
Authors: | Virtsonis, Nicolas ; Harridge-March, Sally |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 8, p. 556-570
|
Subject: | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Druckindustrie | Printing industry | Großbritannien | United Kingdom |
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