Entrepreneurs have an essential role to play in bringing positive change and growth to the world's economy. Entrepreneurship is a necessary aspect of economic growth because of its contribution to people's welfare through employment opportunities. Likewise, institutions of higher learning offer...

Purpose: The purpose of this paper is to perform a psychometric evaluation of the internal green marketing (IGM) scale in the context of consumer, industrial and service industry from a developing economy. Drawing on IGM theory, this study validates the measurement scales to operationalize IGM...

While about one-third of world’s population is currently using social media, it has fundamentally changed the landscape of marketing and the way product and company information is exchanged between company and customers. It has provided extended channels and interaction points among customers...