Identifying the factors of internal green marketing : a scale development and psychometric evaluation approach
Ishtiaq Hussain Qureshi and Danish Mehraj
| Year of publication: |
2022
|
|---|---|
| Authors: | Qureshi, Ishtiaq Hussain ; Mehraj, Danish |
| Published in: |
International journal of manpower. - Bingley : Emerald, ISSN 1758-6577, ZDB-ID 2032092-9. - Vol. 43.2022, 3, p. 786-804
|
| Subject: | Green internal communication | Green rewards | Green skill development | Internal green marketing | Psychometric evaluation | Scale development | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Messung | Measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJM-06-2020-0276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358980