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Rößner, Anna
Eisend, Martin
202
Christodoulides, George
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
2
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
3
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
4
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
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