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The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10010427994
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The Market valuation of outsourcing new product development
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: Journal of marketing research : JMR 49 (2012) 5, pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
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The Market Valuation of Outsourcing New Product Development
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: Journal of marketing research : JMR 49 (2012) 5, pp. 682-696
Persistent link: https://www.econbiz.de/10010031974