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~person:"Rajagopal"
~person:"Steinmann, Sascha"
~subject:"Retail trade"
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Rajagopal
Steinmann, Sascha
Grewal, Dhruv
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The international review of retail, distribution and consumer research
6
Marketing : ZFP ; journal of research and management
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond sustainability
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Global economic studies series
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International journal of business innovation and research
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ECONIS (ZBW)
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1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
3
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
4
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
5
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
6
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
7
The influence of technology infusion on customers' information disclosure behaviour within the frontline service encounter
Röding, Tobias
;
Nimmermann, Frederic
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 482-503
Persistent link: https://www.econbiz.de/10012209614
Saved in:
8
Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 445-478
Persistent link: https://www.econbiz.de/10014558937
Saved in:
9
How to infuse mobile technologies in frontline service encounters? : an experimental analysis of customer perceptions of service competence
Röding, Tobias
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 183-200
Persistent link: https://www.econbiz.de/10014559011
Saved in:
10
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
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