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Dynamics of brand G-Force in developing market strategy
Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
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Building shopping arousal through direct marketing in retail environment
Rajagopal - In: Journal of promotion management : JPM 16 (2010) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal; Rajagopal, Amritanshu - 2007
Persistent link: https://www.econbiz.de/10003669055
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Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal - In: Global business & economics review 10 (2008) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
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Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal - In: International journal of retail & distribution management 39 (2011) 7, pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012894877
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012895194
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012895393
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Effect of Price, Promotion, Trust Marks and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test:1. The effect of price on customer loyalty aqua products, 2. Influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012895523
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Effect of Promotion, Ease of Use & Consumer Confidence on Online Purchasing Decisions at Shopee
Kamila, Hana Nida; Usman, Osly - 2021
The purpose of this study was: to know the positive and significant usefulness of consumer online purchasing decisions on e-commarce shopee, to know the positive and significant influence of sales promotion on consumer online purchasing decisions, to know the positive and significant influence...
Persistent link: https://www.econbiz.de/10013247589