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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal - In: International journal of business innovation and research 4 (2010) 5, pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
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Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal; Rajagopal, Ananya - In: International journal of productivity and quality … 40 (2023) 1, pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
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Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
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Impact of customer-centric technologies on retail banking
Rajagopal; Rajagopal, Ananya - In: International journal of business competition and … 1 (2010) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10009727493