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New product introduction and seasonality effect in food products retailing
Rajagopal - In: Journal of food products marketing 14 (2008) 4, pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
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Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal - In: International journal of services and operations management 5 (2009) 5, pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
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Arousal and merriment as decision drivers among young consumers
Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
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Analysing cognitive determinants in managerial decision-making
Rajagopal; Banks, Jerry; Rajagopal, Amritanshu - In: International journal of business excellence 4 (2011) 1, pp. 44-60
Persistent link: https://www.econbiz.de/10008905643
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Measuring performance of sale force : analysis of administrative and behavioural parameters
Rajagopal; Rajagopal, Amritanshu - In: International journal of economics and business research 2 (2010) 5, pp. 399-413
Persistent link: https://www.econbiz.de/10008810261
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Building shopping arousal through direct marketing in retail environment
Rajagopal - In: Journal of promotion management : JPM 16 (2010) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal; Rajagopal, Amritanshu - 2007
Persistent link: https://www.econbiz.de/10003669055
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Economics of new product introduction and seasonality effect
Rajagopal - 2007
Persistent link: https://www.econbiz.de/10003669058
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Sales management in developing countries : a comparison of managerial control perspectives
Rajagopal - In: Journal of Asia Pacific business 8 (2007) 3, pp. 37-61
Persistent link: https://www.econbiz.de/10003536896