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Effect on stakeholders' perception of CSR : analysis of information dynamics through social media

López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43

Persistent link: https://www.econbiz.de/10011518441

Editorial: social networks as driver of tourism marketing

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 199-200

Persistent link: https://www.econbiz.de/10009742035

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--

Persistent link: https://www.econbiz.de/10011542838

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--Provided by...

Persistent link: https://www.econbiz.de/10012393914

Editorial: corporate social responsibility and brand building

Rajagopal - In: International journal of business competition and … 6 (2018) 3, pp. 159-160

Persistent link: https://www.econbiz.de/10012038862

Competitive branding strategies : managing performance in emerging markets

Rajagopal - 2019

Persistent link: https://www.econbiz.de/10012107346

Editorial: co-creating leisure and tourism destination branding strategies

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011642325

Editorial: architecting destination brands in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 109-111

Persistent link: https://www.econbiz.de/10009658332

Strategies for architecting power brands : a market oriented outlook

Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623

Persistent link: https://www.econbiz.de/10010231595

Brand management : strategy, measurement and yield analysis

Rajagopal - 2008

Persistent link: https://www.econbiz.de/10003503133

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