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Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Dynamics of brand G-Force in developing market strategy
Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
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Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal - In: International journal of business innovation and research 4 (2010) 5, pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal - In: Dexterity in global business : a cross-dimensional analysis, (pp. 81-115). 2014
Persistent link: https://www.econbiz.de/10010359876
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Place branding architecture for eco-tourism
Rajagopal; Rajagopal, Amritanshu - In: International journal of leisure and tourism marketing … 1 (2009/10) 1, pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
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Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011846524