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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
25
Mexiko
23
Brand management
12
Einzelhandel
12
Markenführung
12
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Rajagopal
Han, Heesup
129
Mattila, Anna S.
117
Belk, Russell W.
116
Huber, Frank
116
Phau, Ian
111
Grunert, Klaus G.
103
Bauer, Hans H.
102
Burmann, Christoph
98
Gierl, Heribert
97
Herrmann, Andreas
97
Usman, Osly
88
Lusk, Jayson L.
86
Wiedmann, Klaus-Peter
85
Foxall, Gordon R.
83
Bagozzi, Richard P.
81
Sheth, Jagdish N.
81
Khare, Arpita
79
Grewal, Dhruv
78
Loureiro, Sandra Maria Correia
76
Stavins, Joanna
75
Septianto, Felix
74
Agarwal, Sumit
73
Nayga, Rodolfo M.
72
Janssen, Maarten C. W.
71
Bruwer, Johan
68
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Laroche, Michel
67
Paul, Justin
65
Chintagunta, Pradeep K.
64
Ashkanasy, Neal M.
62
Jang, Soocheong
62
Pelsmacker, Patrick de
62
Spann, Martin
62
Walsh, Gianfranco
62
Verhoef, Peter C.
61
Ko, Eunju
60
Diller, Hermann
59
Gröppel-Klein, Andrea
59
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
EconWPA
2
IGI Global
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of leisure and tourism marketing : IJLTM
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Marketing Working Papers
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
2
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Springer eBook Collection
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
1
International journal of logistics systems and management
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
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SpringerLink / Bücher
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ECONIS (ZBW)
56
RePEc
7
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1
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
4
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
5
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
6
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
7
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
8
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
9
Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal
- In:
International journal of economics and business research
1
(
2009
)
4
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
Saved in:
10
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
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