Narrow search
Showing 1 - 10 of 67
Cover Image
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Cover Image
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Cover Image
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Cover Image
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal - In: Dexterity in global business : a cross-dimensional analysis, (pp. 81-115). 2014
Persistent link: https://www.econbiz.de/10010359876
Cover Image
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Cover Image
Place branding architecture for eco-tourism
Rajagopal; Rajagopal, Amritanshu - In: International journal of leisure and tourism marketing … 1 (2009/10) 1, pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Cover Image
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Cover Image
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Cover Image
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Cover Image
Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844