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Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives

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Impact of customer-centric technologies on retail banking

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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

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Impact of retailing technology during business shutdown

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Measuring customer value gaps : an empirical study in the Mexican retail market

Rajagopal - In: Economic issues 11 (2006) 1, pp. 19-40

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Effects of customer services efficiency and market effectiveness on dealer performance

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Technology and customer value dynamics in the banking industry : measuring symbiotic influence in growth and performance

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Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance

Rajagopal; Rajagopal, Ananya - In: Business analytics and cyber security management in …, (pp. 147-161). 2017

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Bridging sales and service quality functions in retailing high-technology consumer products

Rajagopal - In: International journal of services and operations management 7 (2010) 2, pp. 177-199

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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

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