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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10010346055

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

Consumer response and cyclicality in new products management

Rajagopal - In: Journal of customer behaviour 7 (2008) 2, pp. 165-180

Persistent link: https://www.econbiz.de/10003726297

New product introduction and seasonality effect in food products retailing

Rajagopal - In: Journal of food products marketing 14 (2008) 4, pp. 54-75

Persistent link: https://www.econbiz.de/10003775497

Consumer behavior : global shifts and local effects

Rajagopal - 2010

Persistent link: https://www.econbiz.de/10003872780

Arousal and merriment as decision drivers among young consumers

Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283

Persistent link: https://www.econbiz.de/10003902796

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10003446115

Bridging sales and service quality functions in retailing high-technology consumer products

Rajagopal - In: International journal of services and operations management 7 (2010) 2, pp. 177-199

Persistent link: https://www.econbiz.de/10008662894

Cognitive factors affecting buying decision of young consumers : role of arousal and merriment

Rajagopal - In: International journal of economics and business research 1 (2009) 4, pp. 454-466

Persistent link: https://www.econbiz.de/10003955630

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