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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10010346055

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Business analytics and cyber security management in …, (pp. 204-226). 2017

Persistent link: https://www.econbiz.de/10011586353

State and agriculture trade

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Food tourism business model in emerging markets

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 171-173

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Market analysis of growing competition in pharmaceutical industry

Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44

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Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

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Editorial: market competition and technology effects on consumerism and marketing research

Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155

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Cognitive factors affecting buying decision of young consumers: role of arousal and merriment

Rajagopal - In: International Journal of Economics and Business Research 1 (2009) 4, pp. 454-466

Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper...

Persistent link: https://www.econbiz.de/10008755183

Measuring customer value gaps : an empirical study in the Mexican retail market

Rajagopal - In: Economic issues 11 (2006) 1, pp. 19-40

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Effects of customer services efficiency and market effectiveness on dealer performance

Rajagopal - In: International journal of services and operations management 5 (2009) 5, pp. 575-594

Persistent link: https://www.econbiz.de/10003884853