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Brand equity : defining, measu...
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Consumer behaviour
51
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50
Mexico
25
Mexiko
23
Marketing management
21
Marketingmanagement
21
Brand management
19
Markenführung
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consumer behaviour
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Rajagopal
Esch, Franz-Rudolf
186
Bruhn, Manfred
176
Burmann, Christoph
171
Huber, Frank
158
Bauer, Hans H.
139
Kotler, Philip
139
Meffert, Heribert
139
Han, Heesup
125
Wiedmann, Klaus-Peter
123
Homburg, Christian
122
Belk, Russell W.
119
Herrmann, Andreas
118
Mattila, Anna S.
113
Phau, Ian
111
Sheth, Jagdish N.
111
Tomczak, Torsten
105
Grunert, Klaus G.
104
Gierl, Heribert
103
Keller, Kevin Lane
100
Baumgarth, Carsten
98
Melewar, T. C.
96
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Grewal, Dhruv
82
Ahlert, Dieter
79
Khare, Arpita
79
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Bagozzi, Richard P.
77
Pepels, Werner
77
Pelsmacker, Patrick de
76
Dwivedi, Yogesh Kumar
75
Verhoef, Peter C.
75
Vrontis, Demetris
75
Kumar, V.
73
Laroche, Michel
72
Paul, Justin
72
Wansink, Brian
72
Bruwer, Johan
71
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
EconWPA
2
IGI Global
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
7
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Journal of transnational management : the official journal of the International Management Development Association
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Marketing Working Papers
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Premier reference source
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Springer eBook Collection
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Advances in business strategy and competitive advantage (ABSCA) book series
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International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
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International journal of services and operations management
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Microeconomics
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Springer eBooks / Business and Management
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SpringerLink / Bücher
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
74
RePEc
7
Showing
1
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10
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81
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
4
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
5
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
6
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
7
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
8
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
9
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
10
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
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