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~person:"Rajagopal"
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
24
Mexiko
22
Brand management
19
Markenführung
19
Einzelhandel
12
Retail trade
12
Brand image
11
Markenimage
11
Brand
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Sales promotion
7
Verkaufsförderung
7
consumer behaviour
7
Cognition
5
Emotion
5
Kognition
5
Beziehungsmarketing
4
Relationship marketing
4
Tourism industry
4
Tourismuswirtschaft
4
Competitive advantage
3
Customer value
3
Erneuerbare Energie
3
Freizeit
3
Freizeitwirtschaft
3
Innovation
3
Kundenwert
3
Leisure
3
Leisure industries
3
Online retailing
3
Online-Handel
3
Renewable energy
3
Wettbewerbsvorteil
3
consumer behavior
3
consumer knowledge
3
purchase intention
3
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Undetermined
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50
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14
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45
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3
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3
Accompanied by computer file
1
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1
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English
60
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4
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Rajagopal
Esch, Franz-Rudolf
154
Huber, Frank
143
Burmann, Christoph
139
Han, Heesup
121
Belk, Russell W.
116
Bauer, Hans H.
111
Mattila, Anna S.
107
Phau, Ian
106
Wiedmann, Klaus-Peter
105
Herrmann, Andreas
104
Grunert, Klaus G.
101
Baumgarth, Carsten
95
Bruhn, Manfred
89
Gierl, Heribert
89
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Meffert, Heribert
83
Sheth, Jagdish N.
83
Melewar, T. C.
82
Khare, Arpita
80
Loureiro, Sandra Maria Correia
76
Usman, Osly
76
Keller, Kevin Lane
73
Gruber, Jonathan
72
Septianto, Felix
71
Bagozzi, Richard P.
70
Grewal, Dhruv
70
Laroche, Michel
70
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Wansink, Brian
68
Ahlert, Dieter
67
Paul, Justin
67
Sattler, Henrik
67
Stavins, Joanna
67
Tomczak, Torsten
67
Agarwal, Sumit
66
Verhoef, Peter C.
66
Bruwer, Johan
65
Pelsmacker, Patrick de
64
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EconWPA
2
IGI Global
1
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
2
Premier reference source
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
60
RePEc
4
Showing
1
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10
of
64
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1
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
3
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
4
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
5
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
6
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
7
Cognitive associations between advertising and
brand
response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
8
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
9
Influence of
brand
name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
10
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
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