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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
25
Mexiko
23
Marketing management
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Marketingmanagement
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Brand management
19
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consumer behaviour
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purchase intention
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Rajagopal
Esch, Franz-Rudolf
198
Bruhn, Manfred
178
Burmann, Christoph
172
Huber, Frank
163
Bauer, Hans H.
154
Meffert, Heribert
142
Kotler, Philip
140
Gierl, Heribert
130
Wiedmann, Klaus-Peter
127
Han, Heesup
125
Homburg, Christian
124
Belk, Russell W.
120
Herrmann, Andreas
120
Phau, Ian
119
Mattila, Anna S.
115
Sheth, Jagdish N.
111
Tomczak, Torsten
107
Grunert, Klaus G.
105
Pelsmacker, Patrick de
103
Keller, Kevin Lane
101
Baumgarth, Carsten
98
Melewar, T. C.
95
Lusk, Jayson L.
87
Foxall, Gordon R.
85
Grewal, Dhruv
83
Ahlert, Dieter
81
Pepels, Werner
80
Khare, Arpita
79
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Bagozzi, Richard P.
77
Verhoef, Peter C.
77
Dwivedi, Yogesh Kumar
76
Laroche, Michel
75
Septianto, Felix
75
Vrontis, Demetris
75
Wansink, Brian
75
Kumar, V.
73
Paul, Justin
72
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
4
EconWPA
2
IGI Global
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
7
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Journal of transnational management : the official journal of the International Management Development Association
4
Marketing Working Papers
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Premier reference source
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Springer eBook Collection
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Advances in business strategy and competitive advantage (ABSCA) book series
2
International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
2
International journal of services and operations management
2
Microeconomics
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Springer eBooks / Business and Management
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SpringerLink / Bücher
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
74
RePEc
8
Showing
1
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10
of
82
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
4
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
5
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
6
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
7
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
8
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
9
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
10
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
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