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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
24
Mexiko
22
Brand management
19
Markenführung
19
Einzelhandel
12
Retail trade
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7
Markenartikel
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consumer behaviour
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Relationship marketing
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Erneuerbare Energie
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Freizeit
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Kundenwert
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Leisure
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Leisure industries
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Online retailing
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Online-Handel
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brand image
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consumer behavior
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consumer knowledge
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Accompanied by computer file
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English
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Rajagopal
Esch, Franz-Rudolf
168
Burmann, Christoph
161
Huber, Frank
152
Han, Heesup
127
Bauer, Hans H.
119
Belk, Russell W.
118
Mattila, Anna S.
111
Phau, Ian
111
Herrmann, Andreas
108
Grunert, Klaus G.
103
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Gierl, Heribert
97
Bruhn, Manfred
89
Melewar, T. C.
88
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Foxall, Gordon R.
84
Meffert, Heribert
84
Khare, Arpita
80
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Grewal, Dhruv
72
Nayga, Rodolfo M.
72
Sattler, Henrik
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Septianto, Felix
71
Dwivedi, Yogesh Kumar
70
Laroche, Michel
70
Ahlert, Dieter
69
Paul, Justin
69
Tomczak, Torsten
69
Stavins, Joanna
68
Wansink, Brian
68
Agarwal, Sumit
67
Pelsmacker, Patrick de
67
Verhoef, Peter C.
67
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EconWPA
4
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
IGI Global
1
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Marketing Working Papers
3
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International Trade
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
2
Premier reference source
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
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ECONIS (ZBW)
60
RePEc
9
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1
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
3
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
4
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
5
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
6
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
7
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
8
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
9
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
10
Editorial: contemporary perspectives towards building
brand
personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
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