Similar Search Results

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through

Kumar, Nanda; Rajiv, Surendra; Jeuland, Abel - In: Marketing Science 20 (2001) 4, pp. 382-404

Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices. While trade promotion spending as a percentage of marketing budget has increased dramatically, the inefficiency of trade promotion represents the “number-one concern” among...

Persistent link: https://www.econbiz.de/10008787753

A comment on: "Revisiting dynamic duopoly with consumer switching costs"

Anderson, Eric T.; Kumar, Nanda; Rajiv, Surendra - In: Journal of Economic Theory 116 (2004) 1, pp. 177-186

Persistent link: https://www.econbiz.de/10005112420

A comment on: "Revisiting dynamic duopoly with consumer switching costs"

Anderson, Eric T.; Kumar, Nanda; Rajiv, Surendra - In: Journal of economic theory 116 (2004) 1, pp. 177-186

Persistent link: https://www.econbiz.de/10002055245

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!

Kumar, Nanda; Rajiv, Surendra; Jeuland, Abel - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 382-404

Persistent link: https://www.econbiz.de/10006898244

Special Section - Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!

Kumar, Nanda; Rajiv, Surendra; Jeuland, Abel - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 382-404

Persistent link: https://www.econbiz.de/10006898290

A comment on: "Revisiting dynamic duopoly with consumer switching costs"

Anderson, Eric T.; Kumar, Nanda; Rajiv, Surendra - In: Journal of economic theory 116 (2004) 1, pp. 177-186

Persistent link: https://www.econbiz.de/10007650149