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Consumer relationship fading
Evanschitzky, Heiner; Ramaseshan, B.; Brady, Michael K.; … - In: Psychology & Marketing 37 (2020) 6, pp. 815-836
Persistent link: https://www.econbiz.de/10012273748
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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Customer equity drivers and future sales
Vogel, Verena; Evanschitzky, Heiner; Ramaseshan, B. - In: Journal of marketing 72 (2008) 6, pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-639
Persistent link: https://www.econbiz.de/10009997369
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Customer Equity Drivers and Future Sales
Vogel, Verena; Evanschitzky, Heiner; Ramaseshan, B. - In: Journal of marketing 72 (2008) 6, pp. 98-108
Persistent link: https://www.econbiz.de/10008142663