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The future of competition : co-creating unique value with customers

Prahalad, Coimbatore K.; Ramaswamy, Venkat - 2004

Persistent link: https://www.econbiz.de/10001791996

Die Zukunft des Wettbewerbs : einzigartige Werte mit dem Kunden gemeinsam schaffen

Prahalad, Coimbatore K.; Ramaswamy, Venkatram - 2004

Persistent link: https://www.econbiz.de/10001902562

Co-creation experiences: The next practice in value creation

Prahalad, C. K.; Ramaswamy, Venkatram - 2004

Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this...

Persistent link: https://www.econbiz.de/10009476625

Co-opting Customer Competence - Technology-enabled consumers are becoming cocreators of business value. Here's how new-economy companies can incorporate that customer competence in...

Prahalad, C.K.; Ramaswamy, Venkatram - In: Harvard business review : HBR 78 (2000) 1, pp. 79-90

Persistent link: https://www.econbiz.de/10005962040

The New Frontier of Experience Innovation - Beyond the best practices of innovation lie its "next" practices. By synthesizing societal trends and early experimentation in companies...

Prahalad, C.K.; Ramaswamy, Venkatram - In: MIT sloan management review 44 (2003) 4, pp. 12-18

Persistent link: https://www.econbiz.de/10006254455

Wenn Kundenkompetenz das Geschäftsmodell mitbestimmt - Tüchtige Manager wissen es: Kunden haben nicht nur Geld, von dem das Unternehmen etwas abhaben will; Kunden besitzen auch Pro...

Prahalad, C.K.; Ramaswamy, Venkatram - In: Harvard-Business-Manager : das Wissen der Besten 22 (2000) 4, pp. 64-76

Persistent link: https://www.econbiz.de/10007050183