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The future of competition : co-creating unique value with customers
Prahalad, Coimbatore K.; Ramaswamy, Venkat - 2004
Persistent link: https://www.econbiz.de/10001791996
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Die Zukunft des Wettbewerbs : einzigartige Werte mit dem Kunden gemeinsam schaffen
Prahalad, Coimbatore K.; Ramaswamy, Venkatram - 2004
Persistent link: https://www.econbiz.de/10001902562
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Co-opting Customer Competence - Technology-enabled consumers are becoming cocreators of business value. Here's how new-economy companies can incorporate that customer competence in...
Prahalad, C.K.; Ramaswamy, Venkatram - In: Harvard business review : HBR 78 (2000) 1, pp. 79-90
Persistent link: https://www.econbiz.de/10005962040
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The New Frontier of Experience Innovation - Beyond the best practices of innovation lie its "next" practices. By synthesizing societal trends and early experimentation in companies...
Prahalad, C.K.; Ramaswamy, Venkatram - In: MIT sloan management review 44 (2003) 4, pp. 12-18
Persistent link: https://www.econbiz.de/10006254455
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Wenn Kundenkompetenz das Geschäftsmodell mitbestimmt - Tüchtige Manager wissen es: Kunden haben nicht nur Geld, von dem das Unternehmen etwas abhaben will; Kunden besitzen auch Pro...
Prahalad, C.K.; Ramaswamy, Venkatram - In: Harvard-Business-Manager : das Wissen der Besten 22 (2000) 4, pp. 64-76
Persistent link: https://www.econbiz.de/10007050183