1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …-generated content -- 12 Building a sustainable brand image in luxury fashion companies -- 13 Becoming digital: the need to redesign …

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption … exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion … maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Wilson …