Narrow search
Showing 1 - 3 of 3
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - Signaling Unobservable Product Quality Through a Brand Ally
Rao, Akshay R.; Qu, Lu; Ruekert, Robert W. - In: Journal of marketing research : JMR 36 (1999) 2, pp. 258-268
Persistent link: https://www.econbiz.de/10006666712
Cover Image
BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY
Rao, Akshay R.; Ruekert, Robert W. - In: Sloan management review 36 (1994) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10006338015
Cover Image
Brand alliances as information about unobservable product quality
Rao, Akshay R. - 1997
Persistent link: https://www.econbiz.de/10013409711