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~person:"Ratchford, Brian Thomas"
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Retail trade
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Online-Handel
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Ratchford, Brian Thomas
Chintagunta, Pradeep K.
274
Pauwels, Koen
130
Ratchford, Brian T.
89
Kopalle, Praveen K.
49
Biswas, Dipayan
44
Srinivasan, Shuba
35
Manchanda, Puneet
20
Hanssens, Dominique M.
19
Sriram, S.
19
Lehmann, Donald R.
17
Shankar, Venkatesh
16
Chu, Junhong
14
Pan, Xing
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Nair, Harikesh
12
Venkataraman, Sriram
12
Kadiyali, Vrinda
11
Vilcassim, Naufel J.
11
Grewal, Dhruv
10
Luo, Lan
10
Ozturk, O. Cem
10
Szocs, Courtney
10
Talukdar, Debabrata
10
Dong, Xiaojing
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Dubé, Jean-Pierre
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Liu, Hongju
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Vilcassim, Naufel
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Zhu, Ting
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Cebollada, Javier
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Goli, Ali
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Kannan, P. K.
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Neslin, Scott A.
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Vanhuele, Marc
8
Ailawadi, Kusum L.
7
Kamakura, Wagner A.
7
Kannan, P.K.
7
Kim, Minki
7
Krishna, Aradhna
7
Kumar, V.
7
Rossi, Federico
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Journal of retailing
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of economic psychology : research in economic psychology and behavioral economics
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of marketing science
3
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Advances in applied microeconomics : a research annual
1
Continuing to broaden the marketing concept : making the world a better place
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of pricing research in marketing
1
International journal of electronic commerce : IJEC
1
Journal of marketing analytics : JMA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing letters : a journal of research in marketing
1
Organizing the new industrial economy
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Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
48
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1
The individual welfare function : a comment
Ratchford, Brian Thomas
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10001008829
Saved in:
2
Consumer choice behavior : review and synthesis
Ratchford, Brian Thomas
-
1978
Persistent link: https://www.econbiz.de/10000717931
Saved in:
3
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
Saved in:
4
Online pricing : review and directions for research
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10003833070
Saved in:
5
Productivity of marketing strategy
Ratchford, Brian Thomas
- In:
Handbook of marketing strategy
,
(pp. 440-456)
.
2012
Persistent link: https://www.econbiz.de/10009530837
Saved in:
6
Consumer search and pricing
Ratchford, Brian Thomas
- In:
Handbook of pricing research in marketing
,
(pp. 91-107)
.
2009
Persistent link: https://www.econbiz.de/10003819669
Saved in:
7
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
Saved in:
8
Political advertising needs better regulation
Ratchford, Brian Thomas
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 61-74)
.
2020
Persistent link: https://www.econbiz.de/10012320442
Saved in:
9
Estimating the efficiency of consumer choices of new automobiles
Gupta, Pola
- In:
Journal of economic psychology : research in economic …
13
(
1992
)
3
,
pp. 375-397
Persistent link: https://www.econbiz.de/10001132246
Saved in:
10
On estimating market efficiency
Ratchford, Brian Thomas
- In:
Journal of consumer policy : consumer issues in law, …
15
(
1992
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
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