Similar Search Results

The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

Persistent link: https://www.econbiz.de/10012586502

Digital sport marketing

Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021

Persistent link: https://www.econbiz.de/10012585821

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012253886

The MSMEs digital readiness in Indonesia : a test of moderating effect of intrinsic motivation and ICT knowledge

Abdi, Rakian; Suharti, Lieli; Usmanij, Petrus; Ratten, … - In: Strategic entrepreneurial ecosystems and business model …, (pp. 155-180). 2022

Persistent link: https://www.econbiz.de/10013364203

Social e-enterprise through technological innovations and mobile social networks

Ratten, Vanessa - In: Social e-enterprise : value creation through ICT, (pp. 96-109). 2013

Persistent link: https://www.econbiz.de/10009678432

The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

Persistent link: https://www.econbiz.de/10012585544

Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...

Persistent link: https://www.econbiz.de/10012642691

Driving entrepreneurship in Southeast Asia

Ratten, Vanessa (ed.) - 2022

"Southeast Asia is one of the most dynamic and entrepreneurial regions in the world. Despite its entrepreneurial nature, the study of entrepreneurship has largely been on North America and Europe. This book showcases the entrepreneurial capabilities that are taking place in Southeast Asia from a...

Persistent link: https://www.econbiz.de/10012643362

Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021 - First edition

Persistent link: https://www.econbiz.de/10012507766

Driving entrepreneurship in Southeast Asia

Ratten, Vanessa (ed.) - 2022

1. Southeast Asia: The role of innovation and entrepreneurshipVanessa Ratten2. Countries in Southeast Asia: A historical overviewVanessa Ratten3. Cultural conditions and heritage tourism in Southeast AsiaVanessa Ratten4. Unicorn companies in Southeast AsiaVanessa Ratten5. Pesantren (Islamic...

Persistent link: https://www.econbiz.de/10013460487