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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021
Persistent link: https://www.econbiz.de/10012318787
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Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021
Persistent link: https://www.econbiz.de/10012318955
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Covid-19, technology and marketing : moving forward and the new normal
Ratten, Vanessa (ed.); Thaichon, Park (ed.) - 2021
Persistent link: https://www.econbiz.de/10012546636
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COVID-19, technology and marketing
Ratten, Vanessa; Thaichon, Park - In: Covid-19, technology and marketing : moving forward and …, (pp. 1-20). 2021
Persistent link: https://www.econbiz.de/10012605436
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Transforming relationship marketing : strategies and business models in the digital age
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021
<P>1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, <I>Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven </I><B>2.</B> Risks and Barriers towards Organ Donation: Strategies to move...</b></i></p>
Persistent link: https://www.econbiz.de/10013174874
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Developing digital marketing : relationship perspectives
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...
Persistent link: https://www.econbiz.de/10012642691
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Transforming relationship marketing : strategies and business models in the digital age
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021
Persistent link: https://www.econbiz.de/10012288592
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Developing digital marketing : relationship perspectives
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021 - First edition
Persistent link: https://www.econbiz.de/10012507766