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The transversal of nostalgia from psychology to marketing : what does it portend for future research?

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; … - In: International Journal of Organizational Analysis 30 (2020) 4, pp. 899-932

Purpose: The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among marketing researchers and practitioners alike. In response to calls from marketing practitioners and...

Persistent link: https://www.econbiz.de/10012411900

The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory

Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302

Persistent link: https://www.econbiz.de/10014390264

Promoting through consumer nostalgia : a conceptual framework and future research agenda

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; Abu … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 211-249

Persistent link: https://www.econbiz.de/10012423610

A review of the contribution of Yair Aharoni to the foreign investment decision process : a bibliometric analysis

Raut, Sachin Kumar; Alon, Ilan; Rana, Sudhir - In: European journal of international management : EJIM 20 (2023) 1, pp. 8-42

Persistent link: https://www.econbiz.de/10014304930

The transversal of nostalgia from psychology to marketing : what does it portend for future research?

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; … - In: International journal of organizational analysis 30 (2022) 4, pp. 899-932

Persistent link: https://www.econbiz.de/10013364391

Promotional Practices and Perspectives from Emerging Markets

Rana, Sudhir - 2022

Persistent link: https://www.econbiz.de/10014023328