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Productive partnerships? : driving consumer awareness to action in CSR partnerships

Rayne, Daniel; Leckie, Civilai; McDonald, Heath - In: Journal of business research : JBR 118 (2020), pp. 49-57

Persistent link: https://www.econbiz.de/10012287587

Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study

Rayne, Daniel; Pervan, Simon; McDonald, Heath; Leckie, … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 45-71

Persistent link: https://www.econbiz.de/10014549717

Assessing strategic social partnerships between professional sports teams and NPOs in Australian football

Rayne, Daniel; McDonald, Heath; Leckie, Civilai - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 3, pp. 446-461

Purpose: The purpose of this paper is to assess corporate social responsibility (CSR) implemented via social partnerships between professional sports teams and not-for-profit organizations according to current theoretical perspectives. Limited resources and outcomes often mean there is a gap...

Persistent link: https://www.econbiz.de/10012072090

Examining corporate social responsibility awareness : An unaided recall measure

Rayne, Daniel; Pervan, Simon; McDonald, Heath; Leckie, … - In: Journal of Consumer Behaviour 20 (2021) 5, pp. 1129-1139

Persistent link: https://www.econbiz.de/10012535046