//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Reutterer, Thomas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Predictors of the gap between...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
natural language generation
2
Artificial intelligence
1
Customer retention
1
Customer value
1
Internet marketing
1
Kundenbindung
1
Kundenwert
1
Künstliche Intelligenz
1
Online-Marketing
1
SEO
1
content marketing
1
customerequity
1
generative artificial intelligence
1
language models
1
marketing technology
1
transfer learning
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Reutterer, Thomas
Schweidel, David A.
78
Moe, Wendy W.
16
Kent, Robert J.
14
Fader, Peter
10
Bradlow, Eric T.
9
Fader, Peter S.
7
Braun, Michael
6
Netzer, Oded
5
Bradlow, Eric
4
Fossen, Beth L.
4
Knox, George
4
Park, Young-Hoon
4
Berger, Jonah
3
Du, Rex Yuxing
3
Jamal, Zainab
3
Mitra, Debanjan
3
Park, Chang Hee
3
Wansink, Brian
3
Chae, Inyoung
2
Hoch, Stephen J.
2
Humphreys, Ashlee
2
Ludwig, Stephan
2
Park, Young-hoon
2
Peres, Renana
2
Reisenbichler, Martin
2
Schreier, Martin
2
Sorescu, Alina
2
Stein, Eli
2
Swaminathan, Srinivasan
2
Zhang, Kunpeng
2
Zhang, Yuchi
2
Allen, Chris T.
1
Andrews, Michelle
1
Antia, Kersi
1
Appel, Gil
1
Bart, Yakov
1
Bell, J. Jason
1
Blanchard, Simon J.
1
Boudreaux, Chris
1
more ...
less ...
Published in...
All
Artificial intelligence in marketing
1
Marketing science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Frontiers: supporting content marketing with natural language generation
Reisenbichler, Martin
;
Reutterer, Thomas
;
Schweidel, …
- In:
Marketing science
41
(
2022
)
3
,
pp. 441-452
Persistent link: https://www.econbiz.de/10013363767
Saved in:
2
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->