Narrow search
Showing 1 - 9 of 9
Cover Image
Effects of tobacco advertising on tobacco consumption
Leeflang, Peter S. H.; Reuyl, Jan C. - In: International Business Review 4 (1995) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10009212918
Cover Image
Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter S. H.; Reuyl, Jan C. - In: European Journal of Operational Research 23 (1986) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10005287871
Cover Image
Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter - In: European journal of operational research : EJOR 23 (1986) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10001010421
Cover Image
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H.; Reuyl, Jan C. - 1980
Persistent link: https://www.econbiz.de/10002235924
Cover Image
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H.; Reuyl, Jan C. - 19XX
Persistent link: https://www.econbiz.de/10002235948
Cover Image
Bimonthly and monthly data
Leeflang, Peter S. H.; Reuyl, Jan C. - 1981
Persistent link: https://www.econbiz.de/10002235958
Cover Image
Estimating the parameters of market share models at different levels of aggregation with examples from the German cigarette industry
Leeflang, Peter S. H.; Reuyl, Jan C. - 1981
Persistent link: https://www.econbiz.de/10002236036
Cover Image
Further study and comments on the prediction power of market share attraction models
Leeflang, Peter S. H.; Reuyl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10002236063
Cover Image
On the application of generalized least squares methods to logically consistent market share models
Leeflang, Peter S. H.; Reuyl, Jan C. - 1979
Persistent link: https://www.econbiz.de/10002236139