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Diffusion of innovation

Gatignon, Hubert A.; Robertson, Thomas S. - 1989

Persistent link: https://www.econbiz.de/10000771546

Integration of consumer diffusion theory and diffusion models : new research directions

Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986

Persistent link: https://www.econbiz.de/10001308544

A propositional inventory for new diffusion research

Gatignon, Hubert A.

Persistent link: https://www.econbiz.de/10001263376

The impact of risk and competition on choice of innovations

Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204

Persistent link: https://www.econbiz.de/10001145777

Technology diffusion : an empirical test of competitive effects

Gatignon, Hubert A. - In: Journal of marketing 53 (1989) 1, pp. 35-49

Persistent link: https://www.econbiz.de/10001059734

Incumbent defense strategies against new product entry

Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994

Persistent link: https://www.econbiz.de/10000900945

Marketing cooperation among rivals

Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998

Persistent link: https://www.econbiz.de/10000982224

Modeling multinational diffusion patterns : an efficient methodology

Gatignon, Hubert A. - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 231-247

Persistent link: https://www.econbiz.de/10001090685

Development mode : a transaction cost conceptualization

Robertson, Thomas S.; Gatignon, Hubert A. - 1995

Persistent link: https://www.econbiz.de/10000915982

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Gatignon, Hubert; Eliashberg, Jehoshua; Robertson, Thomas S. - In: Marketing Science 8 (1989) 3, pp. 231-247

The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of...

Persistent link: https://www.econbiz.de/10008788287