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Cluster Analysis in Test Market Selection

Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Management Science 13 (1967) 8, pp. 387-387

Selection of "matched" areas for test marketing is an important undertaking if reliable comparisons among markets are to be made. This usually has been done on a rather arbitrary basis, largely because of the large number of market characteristics on which markets can be viewed as similar or...

Persistent link: https://www.econbiz.de/10009190547

Advertising expenditure models: State of the art and prospects

Green, Paul E.; Robinson, Patrick J.; Fitzroy, Peter T. - In: Business Horizons 9 (1966) 2, pp. 72-80

Persistent link: https://www.econbiz.de/10005333408

Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....

Becknell, jr., James C.; Frank, Ronald E.; Green, Paul E.; … - 1967

Persistent link: https://www.econbiz.de/10000577907

Producing marketing information

Brien, Richard H.; Brown, F. E.; Green, Paul E. - In: New essays in marketing theory, (pp. 41-150). 1971

Persistent link: https://www.econbiz.de/10001953761

Experimental methods and simulation models in marketing management

Kotler, Philip; Green, Paul E.; FitzRoy, Peter T. - In: Applications of the sciences in marketing management, (pp. 269-453). 1968

Persistent link: https://www.econbiz.de/10002239060

Advertising expenditure models : State of the art and prospects

Green, Paul E.; Robinson, Patrick J.; FitzRoy, Peter T. - In: Marketing management and the decision sciences: theory …, (pp. 428-439). 1971

Persistent link: https://www.econbiz.de/10002539070

A behavioral experiment in risk taking and information seekin

Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Explorations in consumer behavior : a symposium held at …, (pp. 259-277). 1968

Persistent link: https://www.econbiz.de/10002539329

Behavioral experiment in two-person bargaining

Green, Paul E.; Gross, Irwin; Robinson, Patrick J. - In: Journal of marketing research : JMR 4 (1967) 4, pp. 374-379

Persistent link: https://www.econbiz.de/10002539347

Canonical analysis : an exposition and illustrative application

Green, Paul E.; Halbert, Michael H.; Robinson, Patrick J. - In: Marketing models : quantitative applications, (pp. 287-303). 1971

Persistent link: https://www.econbiz.de/10002539398

Cluster analysis in test market selection

Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Management science : journal of the Institute of … 13 (1967) 8, pp. B387-B400

Persistent link: https://www.econbiz.de/10002539417