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Rodgers, William H.
Klompmaker, Jay E.
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Marketing management : a quarterly business management publication of the American Marketing Association
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Value, not Volume - Aligning prices with value boosts the bottom line.
Klompmaker, Jay E.
;
Rodgers, William H.
;
Nygren, Anthony E.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
3
,
pp. 45-48
Persistent link: https://www.econbiz.de/10007232767
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