Rodríguez, Rocío; Svensson, Göran; Wood, Greg - In: Journal of Business & Industrial Marketing 36 (2020) 1, pp. 1-17
Purpose: This study aims to assess the determinants of corporate direction in sustainable development through time in a B2B setting. Design/methodology/approach: This study has been conducted in one industry, and overcoming contextual bias as a judgmental sampling was used to select the...