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~person:"Romaniuk, Jenni"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand management ; Vol. 2
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Measuring and managing brands
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ECONIS (ZBW)
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Brand
attributes - "distribution outlets' in the mind
Romaniuk, Jenni
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2009
Persistent link: https://www.econbiz.de/10003784907
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Evidence concerning the importance of perceived
brand
differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
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2010
Persistent link: https://www.econbiz.de/10003924370
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