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~person:"Romaniuk, Jenni"
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Brand
17
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17
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14
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12
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12
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Romaniuk, Jenni
Ashkanasy, Neal M.
61
Septianto, Felix
40
Winden, Frans A. A. M. van
40
Han, Heesup
39
Phau, Ian
38
Huber, Frank
36
Bagozzi, Richard P.
35
De Chernatony, Leslie
33
Sattler, Henrik
33
Burmann, Christoph
32
Esch, Franz-Rudolf
31
Keller, Kevin Lane
31
Dawes, John
30
Loureiro, Sandra Maria Correia
30
Fournier, Susan
29
Bruhn, Manfred
26
Härtel, Charmine E. J.
26
Baumgarth, Carsten
25
Benhabib, Jess
25
Humphrey, Ronald H.
23
Huy, Quy
23
Sarkar, Abhigyan
23
Hopfensitz, Astrid
22
Bauer, Hans H.
21
Kemp, Elyria
21
Melewar, T. C.
21
Siddiqui, Danish Ahmed
21
Bosman, Ronald
20
Diamantopoulos, Adamantios
20
Gierl, Heribert
20
Welpe, Isabell M.
20
Fetscherin, Marc
19
MacInnis, Deborah J.
19
Mattila, Anna S.
19
Aaker, Jennifer
18
Franses, Philip Hans
18
Herrmann, Andreas
18
Konrad, Kai A.
18
Lindebaum, Dirk
18
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International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Australasian marketing journal
1
Brand management ; Vol. 2
1
European journal of marketing
1
International journal of market research
1
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ECONIS (ZBW)
19
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1
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
2
Behavioral
brand
loyalty and consumer
brand
associations
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 67-72
Persistent link: https://www.econbiz.de/10009720387
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
Exploring the past behaviour of new
brand
buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
5
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
6
Brand
awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
7
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
8
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
9
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
10
Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni
;
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906294
Saved in:
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