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~person:"Romaniuk, Jenni"
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Brand management
30
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28
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17
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Romaniuk, Jenni
Esch, Franz-Rudolf
140
Burmann, Christoph
133
Baumgarth, Carsten
94
Bruhn, Manfred
89
Meffert, Heribert
80
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Ahlert, Dieter
63
De Chernatony, Leslie
55
Sattler, Henrik
55
Tomczak, Torsten
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Rahman, Zillur
45
Loureiro, Sandra Maria Correia
42
Gallouj, Fai͏̈z
41
Mattoo, Aaditya
41
Phau, Ian
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Merrilees, Bill
40
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Corsten, Hans
35
Kaiser, Ulrich
35
Foroudi, Pantea
34
Uggla, Henrik
34
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Strebinger, Andreas
33
Rubalcaba-Bermejo, Luis
32
Kernstock, Joachim
31
MacInnis, Deborah J.
31
Völckner, Franziska
31
Cuadrado Roura, Juan R.
30
Daniels, Peter W.
30
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International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of advertising research
4
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
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1
Brand management ; Vol. 2
1
European Journal of Marketing
1
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1
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ECONIS (ZBW)
33
Other ZBW resources
2
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Evidence concerning the importance of perceived
brand
differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
2
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
3
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
4
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
5
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
6
Exploring the past behaviour of new
brand
buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
7
Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni
;
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906294
Saved in:
8
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
9
Brand
awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
10
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
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