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~person:"Romaniuk, Jenni"
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Brand management
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Romaniuk, Jenni
Esch, Franz-Rudolf
141
Burmann, Christoph
137
Baumgarth, Carsten
98
Huber, Frank
79
Meffert, Heribert
78
Melewar, T. C.
73
Keller, Kevin Lane
71
Bruhn, Manfred
66
Sattler, Henrik
64
Ahlert, Dieter
57
De Chernatony, Leslie
55
Tomczak, Torsten
48
Bauer, Hans H.
46
Balmer, John M. T.
45
Wiedmann, Klaus-Peter
43
Phau, Ian
42
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Völckner, Franziska
40
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Foroudi, Pantea
33
Herrmann, Andreas
33
Ko, Eunju
33
Strebinger, Andreas
33
Uggla, Henrik
33
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31
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30
Langner, Tobias
30
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29
Christodoulides, George
29
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29
Errichiello, Oliver Carlo
29
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29
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29
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International journal of market research : JMRS ; the journal of the Market Research Society
5
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4
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3
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2
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2
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ECONIS (ZBW)
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1
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
Exploring the past behaviour of new
brand
buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
5
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
6
Brand
awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
7
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
8
Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni
;
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906294
Saved in:
9
Evidence concerning the importance of perceived
brand
differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
10
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
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