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~person:"Romaniuk, Jenni"
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Brand management
30
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28
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Romaniuk, Jenni
Burmann, Christoph
153
Esch, Franz-Rudolf
147
Nijkamp, Peter
134
Glaeser, Edward L.
100
Baumgarth, Carsten
93
Huber, Frank
79
Melewar, T. C.
78
Meffert, Heribert
67
Keller, Kevin Lane
66
Bruhn, Manfred
56
Ahlert, Dieter
50
Bauer, Hans H.
50
Phau, Ian
50
Tomczak, Torsten
48
De Chernatony, Leslie
46
Wiedmann, Klaus-Peter
46
Balmer, John M. T.
45
Bang, Nguyen
43
Sattler, Henrik
43
Loureiro, Sandra Maria Correia
42
Merrilees, Bill
42
Foroudi, Pantea
39
Batabyal, Amitrajeet A.
38
Schmidt, Holger J.
38
Völckner, Franziska
37
Diamantopoulos, Adamantios
34
Fournier, Susan
34
Iglesias, Oriol
34
Ko, Eunju
34
Christodoulides, George
33
Ind, Nicholas
33
Kourtit, Karima
33
Strebinger, Andreas
33
Uggla, Henrik
33
Gupta, Suraksha
32
Kernstock, Joachim
32
Herrmann, Andreas
31
Langner, Tobias
31
Veloutsou, Cleopatra
31
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Journal of advertising research
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of market research
2
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2
Marketing letters : a journal of research in marketing
2
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1
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ECONIS (ZBW)
36
Other ZBW resources
2
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Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
Saved in:
2
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
Saved in:
5
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
6
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
7
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
8
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
9
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
10
Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni
;
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906294
Saved in:
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