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~person:"Rosengren, Sara"
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Advertising
29
Werbung
26
Consumer behaviour
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Advertising effects
19
Werbewirkung
19
Creativity
9
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Psychology of advertising
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Rosengren, Sara
Eisend, Martin
202
Dahlén, Micael
27
Kuß, Alfred
14
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Söderlund, Magnus
7
Küster-Rohde, Franziska
6
Modig, Erik
6
Schuchert-Güler, Pakize
6
Törn, Fredrik
6
Åkestam, Nina
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Baines, Paul
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Campbell, Colin L.
4
Colliander, Jonas
4
Hartmann, Patrick
4
Langner, Tobias
4
Liljedal, Karina T.
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Antonetti, Paolo
3
Bothfeld, Silke
3
Fill, Chris
3
Fröberg, Emelie
3
Hermann, Erik
3
Hudders, Liselot
3
Karpinska-Krakowiak, Malgorzata
3
Karsberg, John
3
Möller, Jana
3
Okazaki, Shintaro
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Springer Fachmedien Wiesbaden
2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
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Journal of advertising : official publication of the American Academy of Advertising
11
Journal of advertising research
9
Journal of retailing and consumer services
8
International journal of advertising : the review of marketing communications
5
Advances in advertising research
4
European Advertising Academy
3
European Journal of Marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Product & Brand Management
2
Journal of marketing communications
2
Research
2
SSE working paper series in business administration
2
The journal of product & brand management
2
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EAA Series
1
European journal of marketing : EJM
1
International Journal of Contemporary Hospitality Management
1
International journal of contemporary hospitality management
1
International journal of service industry management : IJSIM
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of service management
1
Journal of service research
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
SSE/EFI Working Paper Series in Business Administration
1
Springer Gabler Research
1
SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
58
OLC EcoSci
10
Other ZBW resources
5
RePEc
1
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1
Full disclosure : advertising is more than meets the eye : editorial
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012498496
Saved in:
2
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
3
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
6
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
7
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
8
Editorial: advertising in contemporary society
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1409-1410
Persistent link: https://www.econbiz.de/10013484582
Saved in:
9
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
10
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
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