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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
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Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis
Demsar, Vlad
;
Sands, Sean
;
Rosengren, Sara
;
Campbell, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209573
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Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
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Principles for advertising responsibly using generative AI
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Organizational dynamics : a quarterly review of …
53
(
2024
)
2
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014557678
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