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Rosengren, Sara
Mitchell, Olivia S.
78
Wise, David A.
78
Kaiser, Harry M.
68
Hurd, Michael D.
59
Chen, Xi
55
Börsch-Supan, Axel
52
Sutter, Matthias
52
French, Eric
51
Eisend, Martin
50
Cutler, David M.
49
De Nardi, Mariacristina
48
Xu, Zeshui
47
Anderson, Simon P.
42
Jones, John Bailey
38
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
38
Weber, Martin
38
Banks, James
37
Karni, Edi
37
Lusardi, Annamaria
37
Rohwedder, Susann
36
Fishburn, Peter C.
35
Kind, Hans Jarle
35
Smith, James P.
35
Venti, Steven F.
35
Hank, Karsten
34
Rausch, Erwin
34
Horioka, Charles
33
Lindeboom, Maarten
33
Gierl, Heribert
32
Dickinson, David L.
31
Finkelstein, Amy
31
Liao, Huchang
31
Segal, Uzi
31
Glöckner, Andreas
30
Septianto, Felix
30
Saffer, Henry
29
Safra, Zvi
29
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28
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Journal of advertising : official publication of the American Academy of Advertising
5
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4
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4
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3
International journal of advertising : the review of marketing communications
2
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2
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ECONIS (ZBW)
27
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2
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A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
Advertising
creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
3
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
4
The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
5
Consumer
advertising
as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
Saved in:
6
Think outside the ad : can
advertising
creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
7
From
advertising
avoidance to
advertising
approach : rethinking attention in new
advertising
formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
Exploring
advertising
equity : how a brand's past
advertising
may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
10
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
1
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