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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit; Gruner, Richard L.; Guo, Jingjing - In: Journal of strategic marketing 30 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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Consumer-brand relationship : a brand hate perspective
Roy, Sanjit; Sharma, Apurv; Bose, Sunny; Gaganpreet Singh - In: Journal of business research : JBR 144 (2022), pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
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Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.; Roy, Sanjit; Lassar, Walfried M. - In: Journal of business research : JBR 72 (2017), pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
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Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit; Shekhar, Vaibhav; Lassar, Walfried M.; … - In: Journal of retailing and consumer services 44 (2018), pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
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Constituents and consequences of smart customer experience in retailing
Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
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Customers' motives to co-create in smart services interactions
Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit; Gaganpreet Singh; Japutra, Arnold; Javed, … - In: Journal of strategic marketing 31 (2023) 4, pp. 817-837
Persistent link: https://www.econbiz.de/10014304973