//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Roy, Sanjit"
~subject:"Brand image"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand
Dienstleistungsqualität
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
6
Markenführung
6
Markenimage
6
Customer satisfaction
5
Kundenzufriedenheit
5
Customer integration
4
Kundenintegration
4
Service quality
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Confidence
3
Einzelhandel
3
Internet marketing
3
Online-Marketing
3
Partial least squares
3
Partielle kleinste Quadrate
3
Retail trade
3
Vertrauen
3
Word-of-mouth
3
Communication
2
Customer engagement behavior
2
Customer service
2
Dienstleistungsmarketing
2
Kommunikation
2
Kundenservice
2
Language
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Place marketing
2
Self-determination theory
2
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Roy, Sanjit
Han, Heesup
31
Bruhn, Manfred
25
Gil Saura, Irene
23
Loureiro, Sandra Maria Correia
23
Prentice, Catherine
23
Hollebeek, Linda D.
21
Mattila, Anna S.
19
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
14
Sreejesh, S.
14
Fetscherin, Marc
13
Huber, Frank
13
Johnson, Lester W.
13
Kumar, Vikas
13
McColl-Kennedy, Janet R.
13
Rahman, Zillur
13
Balaji, M. S.
12
Gong, Taeshik
12
Gustafsson, Anders
12
Khan, Imran
12
Qu, Hailin
12
Quach, Sara
12
Rather, Raouf Ahmad
12
Šerić, Maja
12
Ahn, Jiseon
11
King, Ceridwyn
11
Sarkar, Abhigyan
11
Usman, Osly
11
Bang, Nguyen
10
Bauer, Hans H.
10
Chahal, Hardeep
10
Dawes, John
10
Fournier, Susan
10
Guzman, Francisco
10
Hammerschmidt, Maik
10
Park, Jungkun
10
Veloutsou, Cleopatra
10
Wong, IpKin Anthony
10
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Journal of strategic marketing
2
Electronic commerce research
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
2
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
3
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
4
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
7
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
8
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
9
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->