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Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Wiebe, Jeff; Basil, Debra Z.; Runté, Mary - In: International review on public and non-profit marketing 14 (2017) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011916368
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Environmental cause marketing
Basil, Debra Z.; Runté, Mary; Liebetrau, Jennifer - In: Business strategies for sustainability, (pp. 316-334). 2019
Persistent link: https://www.econbiz.de/10011933081
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Giving credit where credit is due : distributive justice and corporate volunteerism
Runté, Mary; Basil, Debra Z. - In: A stakeholder approach to corporate social …, (pp. 207-222). 2012
Persistent link: https://www.econbiz.de/10009570909
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Personal and corporate volunteerism : employee motivations
Runté, Mary; Basil, Debra Z. - In: International journal of business environment : IJBE 4 (2011) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10009161478
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Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes
Runté, Mary; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 255-270
Persistent link: https://www.econbiz.de/10003893352
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Personal and corporate volunteerism : employee motivations
Runté, Mary; Basil, Debra Z. - In: International journal of business environment : IJBE 4 (2011) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10009878459