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~person:"Rutherford, Brian N."
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Rutherford, Brian N.
Darden, William R.
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Journal of marketing theory and practice
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The journal of personal selling & sales management : JPSSM
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Buyer's relational desire and number of suppliers used: the relationship between perceived commitment and continuance
Rutherford, Brian N.
;
Boles, James S.
;
Barksdale, Hiram C.
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10003735492
Saved in:
2
Ideal versus actual number of sales calls : an application of disconfirmation theory
Hamwi, G. Alexander
;
Rutherford, Brian N.
;
Barksdale, …
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10009776491
Saved in:
3
Buyer's relational desire and number of suppliers used: the relationship between perceived commitment and continuance
Rutherford, Brian N.
;
Boles, James S.
;
Barksdale, Hiram C.
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10009884900
Saved in:
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